Privacy policy

About this policy

Love Sustainable Brands is responsible for the personal information described in this policy when you use lovesustainablebrands.com or contact us about the website. In this policy, “we”, “us” and “our” refer to Love Sustainable Brands.

The website helps readers discover brands, product features and editorial stories. It is an editorial and affiliate website, not a retailer. Purchases take place on external brand or retailer websites, which control their own checkout and customer information.

For privacy questions or requests, email hello@lovesustainablebrands.com.

Information we receive

Information you choose to provide

• Your name, email address and message when you contact us by email or through a contact form.
• Your email address and communication preferences if you choose to sign up for future emails.
• Any other information you include when corresponding with us.

Technical information

When you visit, the website and the services that deliver or protect it may receive limited technical information such as your IP address, browser and device type, requested pages, date and time, referring page, error information and security events. Server logs are commonly needed to deliver pages, diagnose faults and protect the website.

Information from external links

If you follow a link to a brand, retailer or another website, that external service may collect information under its own privacy and cookie notices. We do not receive the payment details you give to an external retailer.

When a link is identified as advertising or an affiliate link, the destination retailer or affiliate service may record that your visit came from Love Sustainable Brands and may record a qualifying purchase so commission can be calculated. The information involved depends on the programme and may include a referral or click identifier, the destination, date and time, device or network information and a transaction reference. The Affiliate Disclosure explains how commercial links are identified.

How and why we use information

UK data protection law requires a lawful basis for each use of personal information. The basis depends on the purpose and the circumstances.

Replying to you

We use the information in your enquiry to respond and provide the help you requested. The basis is our legitimate interest in communicating with readers and brands, or taking steps at your request before entering an agreement.

Operating and securing the site

We use limited technical data to deliver pages, prevent misuse, investigate errors and maintain security. The basis is our legitimate interest in running a reliable and secure website and, where applicable, compliance with a legal obligation.

Future emails

If you actively sign up, we use your email address to send the communications you requested. The basis is your consent. You can withdraw consent at any time using the unsubscribe option provided or by contacting us.

Records and legal matters

We may keep appropriate records to honour choices, manage complaints, establish or defend legal claims and comply with law. The basis is a legal obligation or our legitimate interest in protecting the website and its users.

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

Cookies and website technology

Cookies and similar technologies can store or access information on your device. Technologies that are strictly necessary may be used to provide a service you request, remember privacy choices or protect the website.

Optional analytics, marketing or affiliate-measurement technologies will only be used with the choice or consent required by law. The Cookie Policy explains the technologies used on the live website and how to manage them.

Font delivery

The current website design may load font files from Google Fonts. When this happens, your browser connects to Google and may send technical information such as your IP address, browser details and the page requesting the font. Google handles that information under its own privacy policy (opens in a new tab).

Sharing and international transfers

We do not sell personal information. We may share only what is reasonably necessary with service providers that help host, secure, maintain or communicate through the website, and with professional advisers or public authorities where law requires it.

External brand, retailer and editorial links take you to independent websites. Those organisations decide how they use information collected on their services, so please read their notices before providing information.

Some service providers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, an appropriate lawful transfer mechanism must be in place. You can contact us for further information about the safeguards relevant to your information.

Security

Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, misuse or alteration. No internet service can guarantee complete security, so information should not be sent through the website if you are not comfortable providing it online.

How long we keep information

We keep personal information only for as long as reasonably needed for the purpose for which it was collected, including responding to an enquiry, providing requested communications, maintaining security, handling a complaint and meeting legal, accounting or reporting requirements.

Retention is assessed by considering the amount and sensitivity of the information, the risk of harm, the purpose, whether the purpose can be achieved another way and any applicable legal requirement. When information is no longer needed, it is deleted or anonymised where reasonably possible.

Your rights and choices

Depending on the circumstances, UK data protection law may give you the right to:

• ask for access to the personal information held about you;
• ask for inaccurate or incomplete information to be corrected;
• ask for information to be erased in certain circumstances;
• ask for use of information to be restricted in certain circumstances;
• object to particular uses of your information;
• receive certain information in a portable format where the right applies; and
• withdraw consent at any time, without affecting earlier lawful use based on that consent.

To make a request, email hello@lovesustainablebrands.com. We may need enough information to verify your identity and understand your request. These rights are not absolute, and an exemption may apply in some situations.

Children and external links

This website is intended for a general adult audience. We do not intentionally ask anyone under 18 to submit personal information. If you believe a child has provided personal information, please contact us so the situation can be reviewed.

The website contains links to external brands, retailers and information sources. We do not control their websites, privacy practices or content. This policy applies only to Love Sustainable Brands.

Changes to this policy

We may update this policy when the website, its services or legal requirements change. The latest version will be published on this page and the “Last updated” date will be revised. If a change materially affects how information is used, an appropriate additional notice will be provided.