Brand Spotlight
All Things Dylan
Independent kidswear with personality, purpose and plenty to discover.
Finding clothes for children that feel a little different can be surprisingly difficult. All Things Dylan brings together a carefully chosen collection of independent kidswear brands, creating a place to discover pieces that are fun, distinctive and made with more thoughtful choices in mind.
From everyday essentials to clothes for adventures, it’s about finding things children will genuinely want to wear, while giving parents the opportunity to make choices that feel a little better too.
Meet the brand
All Things Dylan began with a simple idea. Founder Pamela was looking for clothes for her son Dylan that felt different from the usual high-street offerings. That search led to the creation of a curated kidswear store bringing together independent brands from the UK and beyond.
The collection is deliberately edited, with brands chosen for their individuality, quality and something interesting to say. Alongside clothing, you’ll find swimwear, accessories and everyday essentials, with plenty of playful designs and pieces you won’t find everywhere else.
Many of the brands featured are also making more thoughtful choices around materials, production and longevity, making All Things Dylan feel more like a place for discovery than a conventional children’s clothing shop.
Why they’re part of Love Sustainable Brands
We like All Things Dylan because it shows that better choices don’t have to mean boring choices.
The brands it brings together demonstrate that sustainability can take many forms — from organic and recycled materials to durable design, thoughtful production and creating pieces that can be worn, loved and passed on.
That feels particularly relevant with children’s clothing. Kids grow quickly, but choosing well-made pieces that can withstand everyday wear and potentially be handed down can help move away from the idea that children’s clothes are disposable.
All Things Dylan also gives back through its support of the London Music Fund, sponsoring a child’s music education and adding a charitable element to its story.
What we love
There’s a lovely sense of discovery about All Things Dylan. You’re not simply shopping for children’s basics; you’re finding independent brands, unusual designs and products with a story behind them.
We also love the balance between sustainability and personality. Bright colours, playful prints and clever details are everywhere, proving that more considered kidswear can still be fun.
For us, that combination is what makes All Things Dylan stand out — giving parents the chance to discover something a little different while considering how and what they buy.
A few products to discover
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Holly & Beau Swim Shorts - £24
These bring a little extra fun to a day at the beach. Made from recycled PET, the playful designs change colour when they get wet, with sharks, turtles or surfboards appearing in the water. A clever idea that makes more considered kidswear feel anything but worthy.
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The QT Joggers- £35
Made from GOTS-certified organic cotton, these everyday joggers are designed to keep up with children, with reinforced knee patches for extra durability. The QT also focuses on rewearing and passing clothes on, helping give these practical favourites a life beyond their first wearer.
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Bellabu Bear Underwear - £32
Soft, breathable and made with little ones in mind, Bellabu Bear’s bamboo underwear is a lovely example of making everyday essentials a little more considered. With sustainably sourced bamboo, Oeko-Tex Standard 100 certified fabric and fun prints, these are basics that children can enjoy wearing too.
Our Take
All Things Dylan feels like the kind of children's shop we’d like to see more of: independent, distinctive and thoughtfully curated.
It shows that choosing better doesn’t have to mean compromising on style — and that sustainable kidswear can be playful, wearable and genuinely cool.
For parents looking to step away from fast fashion without turning shopping into hard work, this is a particularly easy place to start.
Discover the Brand…