Brand Spotlight
The Green Woman
Natural skincare with a lighter footprint.
Some brands start with a particular product and grow from there. The Green Woman began with a simple idea: that everyday skincare and bodycare could be kinder to people and the planet.
Founded by sisters in 2013 and based in Ludlow, Shropshire, The Green Woman creates natural skincare and bodycare products, with its best-known product being Fit Pit natural deodorant. The range focuses on natural and organic ingredients, vegan-friendly formulations and alternatives to conventional plastic packaging.
Meet the brand
The Green Woman's story began with Fit Pit, a natural deodorant created as an alternative to conventional deodorants. The cream-based formula uses plant-based ingredients and is available in a range of fragrances, including options suitable for both women and men.
Since then, the range has grown to include products such as moisturisers, body creams, mineral sunscreen, skincare oils and organic toothpaste. While the products cover different parts of an everyday routine, they share the brand's focus on natural ingredients and more considered packaging.
Why they're part of Love Sustainable Brands
For us, The Green Woman is interesting because sustainability is part of the thinking behind the products rather than simply an added message.
The brand focuses on natural and organic ingredients and has made reducing plastic an important part of its approach. Its packaging includes reusable, recyclable and compostable alternatives, while products such as Fit Pit come in reusable glass jars.
We also like the fact that The Green Woman is a small, independent UK business. Its products are made in small batches, with the company based in Shropshire.
It's a good example of how making more considered choices doesn't necessarily mean changing everything. Sometimes it can start with something as simple as choosing a different deodorant, toothpaste or sunscreen.
What we love
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Plastic-free thinking
The brand looks for alternatives to conventional plastic packaging, including reusable, recyclable and compostable options.
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Natural and organic ingredients
The Green Woman puts natural ingredients at the heart of its products, with certified organic products including its Fit Pit range.
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Made in the UK
Products are made in small batches in the UK, supporting the brand's independent approach.
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Everyday swaps
The range focuses on products we use regularly, making it easier to make small changes to an everyday routine.
A few products to discover
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Fit Pit Natural Deodorant From £12.47
The product that started it all. A natural, aluminium-free deodorant available in a range of fragrances for women and men.
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Mineral Sunscreen £18.80 - £30.80
A mineral-based sunscreen offering a natural approach to everyday sun protection and another option to explore within the brand's skincare range.
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Organic Toothpaste from £11.25
An everyday essential made with organic ingredients, bringing the brand's approach to natural personal care into another part of your routine.
Our take
The Green Woman is the kind of brand we think is worth knowing about because it shows that making a more considered choice doesn't have to be complicated.
For Love Sustainable Brands, that's what makes it stand out: small changes to everyday products can be part of a bigger shift towards using less, wasting less and making choices that feel right.
Discover the Brand…