Brand Spotlight
Three Sustainable Jewellery Brands We Love
Beautiful jewellery with a little more thought behind it.
Jewellery is often bought to mark a moment, a memory or simply because you’ve found a piece you love. But there’s another story behind every piece — the materials it’s made from, the people who make it and the choices a brand makes along the way. We’ve discovered three jewellery brands taking a more considered approach, each with its own way of thinking about materials, making and doing good.
By Pariah
London-based By Pariah creates fine jewellery with a distinctly modern, understated feel. Founded by designer Sophie Kahn, the brand is known for its organic shapes, unusual gemstones and pieces designed to feel individual rather than overly polished.
Sustainability is built into the way the jewellery is created, with the brand using recycled 14-karat gold and sterling silver and working with natural, responsibly sourced gemstones. Rather than following short-lived trends, By Pariah takes a more timeless approach, creating pieces intended to be worn and treasured for years.
There is also something appealing about the imperfections found in its natural gemstones. Each stone has its own character, making the finished piece feel personal rather than mass produced.
Discover the BrandAaria London
Aaria London is a female-founded jewellery brand creating contemporary pieces from recycled sterling silver. Based in London, the brand has built its identity around making jewellery that feels wearable and accessible while considering the impact behind its production.
Its use of recycled silver helps reduce the need for newly mined precious metals, while the brand also avoids plastic packaging. But Aaria's idea of doing better goes beyond materials. The brand supports charitable and environmental causes, including ActionAid and Seven Clean Seas, linking its business with issues beyond jewellery itself.
That combination makes Aaria particularly interesting. It isn't trying to make sustainability feel complicated; instead, it focuses on making more considered choices across the brand while creating jewellery people will actually want to wear.
Discover the BrandMade Here With Love
Made Here With Love takes a more personal approach to jewellery. The UK brand creates handmade pieces designed to celebrate individuality, with an emphasis on craftsmanship and the people behind each piece.
But what really makes the brand stand out is its commitment to giving back. Through its partnership with Work for Good, 10% of sales are donated to YoungMinds, supporting the charity's work with children and young people's mental health.
The jewellery itself is designed to be meaningful and wearable, making the brand's wider purpose feel naturally connected to what it sells. Rather than simply adding a charitable initiative to its story, giving back is part of the reason the brand exists.
Discover the BrandOur take
What we love about these three brands is that they each approach doing better in a different way. By Pariah focuses on recycled precious metals, natural gemstones and jewellery designed to last; Aaria London combines recycled silver with more considered packaging and charitable giving; while Made Here With Love puts craftsmanship and social impact at the heart of its story.
For us, that's what makes a brand worth discovering. It's not about being perfect — it's about making thoughtful choices and giving customers a little more to consider when deciding what feels right for them.